Author

Jeffrey Cheah, PhD is a university lecturer at the Graduate School of Business (GSB) at Universiti Sains Malaysia (USM), Penang, Malaysia. He is also the unit coordinator for Yunus Social Business Centre (GSB-YSBC). His research focuses on social entrepreneurship and corporate social innovation. Previously, he was the Head of Department (HOD) of the corporate division in a leading social enterprise for over 10 years.